Preheader

Wraps the preheader text of your email

The {preheader} Helper makes it easy to add preheader text to an email that is invisible when the email is opened but typically appears beneath the subject line in modern email clients and apps.

Usage

Example Inkcite markup:

 {preheader}
   Witty and relevant preheader text to entice an open.
 {/preheader}

An example of the resulting email HTML output:

 <span style="color: transparent; display: none !important; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
  Witty and relevant preheader text to entice an open.
</span>

Inkcite’s markup is 66% shorter than conventional HTML.

Credit

The Preheader Helper is based on “Don’t forget about preheader text” by Lee Munroe.